Prof Research has published a new report on the global Toothpaste Market, presenting the 15 largest manufacturers worldwide. This professional and in-depth study provides key statistics on the current state of the market, offering valuable guidance and insights for companies and individuals interested in the toothpaste industry.

The global toothpaste market was valued at USD 20,491.5 million in 2024 and is projected to reach USD 25,814.4 million by 2030, growing at a CAGR of 3.92%. Toothpaste remains an essential oral care product, widely used across households to maintain dental hygiene, prevent cavities, and improve oral aesthetics. Market growth is primarily driven by rising awareness of oral health, the expansion of premium and natural toothpaste segments, and increasing consumption in emerging economies. Innovations such as herbal formulations, whitening products, and sensitivity-specific solutions are reshaping consumer preferences.

Colgate-Palmolive is the global leader, holding a dominant 23.2% market share. Its flagship Colgate brand is the most recognized name in oral care worldwide. The company’s portfolio covers whitening, sensitivity relief, herbal, and children’s toothpaste. With strong distribution networks across both developed and emerging regions—particularly Asia-Pacific and Latin America—Colgate-Palmolive continues to reinforce its leadership through innovation in herbal and natural products, as well as sustainability initiatives.

Procter & Gamble (P&G) holds a 17.4% market share through its Oral-B and Crest brands. Leveraging extensive R&D capabilities and strong brand equity, P&G focuses on premium oral care solutions. Its product lines include whitening, enamel protection, sensitivity relief, and cavity prevention. P&G is especially strong in premium positioning across North America and Europe, with Crest maintaining leadership in whitening and advanced oral health products.

Unilever accounts for 16.1% of the global market, with major brands such as Signal, Pepsodent, and Close-Up. The company serves both mass-market and value-driven segments, with strong penetration in Asia, Africa, and Latin America. By emphasizing affordability, accessibility, and localized formulations, Unilever has secured a leading position in developing regions. Its marketing strategies—often tied to oral health education initiatives—further enhance consumer reach and brand loyalty.

Haleon, formerly GSK Consumer Healthcare, holds 11.2% of the market. Its flagship brand Sensodyne dominates the global sensitivity toothpaste segment. Haleon also markets Parodontax and Polident, targeting gum care and denture care niches. Strong scientific credibility, dentist endorsements, and focus on specialized oral care give the company a competitive advantage, particularly in Europe and North America.

Stellant Systems ranks as the fourth-largest manufacturer, with a 10.4% market share in value terms.